In this episode of RaboTalk Growing our Future episode, host Katie Rodwell talks with Dr Victoria Hatton, CEO of FoodHQ, about why New Zealand’s food and fibre sector is still running on a 100-year-old “commodity operating system” despite our premium reputation, driving export growth through volume rather than value and leaving farmers exposed to competitors who can simply produce it cheaper.
Victoria argues the real opportunity is playing the long game in premium markets by building what customers really want not just shipping what we produce, with fast-growing potential in functional foods and targeted nutrition as consumer needs shift toward “food as medicine” and nutrient-dense products.
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