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LandWISE – “STAMP Field Trip – IFAMA 2024”

23 August, 2024

“Last year I joined the STAMP (Strategic Thinking Agri-Food Marketing Program) for young professionals working in the agri-food sector. The program is supported by Massey University, AGMARDT and FoodHQ. We meet four times a year to connect, and through workshops, case study analysis, and discussions, we are provided with a platform to gain insights into different parts of the primary sector, given networking opportunities and are supported to develop the skills needed as future leaders in the industry.

In June this year, I was chosen for one of two teams attending the 2024 International Food and Agribusiness Management Association (IFAMA) Case Study Competition and Conference in Almeria, Spain. The theme of the conference was Food Security Through Innovation & Sustainability. We were then invited to attend a weeklong food and agri-innovation tour to Bologna, Cologne and then through the Netherlands.

I am lucky to have been in a team with four clever individuals from across the New Zealand Agri-Food sector. Our team included Dan from Silver Fern Farms in Dunedin, Fatima from ANZ in Auckland, Braydon from Perrin Ag in Rotorua, and Katie from Auckland University. We brought a diverse range of skills to our case study analysis, as well as a diverse range of opinions and perspectives on agriculture.

We were incredibly excited to learn that we won first place in our division, with the other New Zealand team coming in second place. Not bad for a little country at the bottom of the world!

While travelling together after the conference we were able to explore food provenance and food culture in Bologna, agricultural research and development in Cologne, and agricultural and horticultural innovation in the Netherlands. We will all be spending the next few months digesting what we have seen, discussed and learnt, and how our experience links to food production back here in New Zealand.

Many thanks to LandWISE (Dan & Phillipa) for allowing me the time away to learn, grow and explore the agri-food sector at a global level.”