The Country has featured the most recent Future of Food article on their website on the 11th of August. This article is the third article of the Future of Food series covering relevant provoking topics and challenging ideas.
The article was written by Vincent Heeringa, which was based on interviews that were carried out with Toby Lane – NXW Nutrition from Water’s CEO, and our very own CEO Dr Victoria Hatton.
To have a further read of the article and for more details click the read more button below.
Key points:
- The demand for protein continues to grow worldwide
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A rapid rise in new and novel protein, especially dairy, demonstrates consumer appetite for alternatives
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The recent failure of new and novel protein companies shows displacing conventional sources is harder than predicted
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New Zealand is uniquely placed to succeed in some classes and should avoid others
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Four types of new and novel proteins are advantageous for New Zealand and highly competitive on a global scale
