As opportunities open, New Zealand faces a test. Can a production – first nation learn to think like its customers?

New Zealand’s next phase of growth will depend on pairing quality with curiosity, but are we ready? Our production mindset has long focused on scale, but success now depends on how well we understand our consumers. IKEA’s painstaking study of Kiwi homes before opening here showed what empathy in action looks like: listening before selling, designing before assuming. As India’s vast, complex market edges within reach through a free trade deal, the burning question is whether New Zealand can make that same shift, or whether we’ll cling to old habits and discover, too late, that the world has moved on.