Future of Food: Seeing Red – Can red meat recover its glorious past?
Dec 17, 2024
Red meat faces four major headwinds: changing consumer demand, China’s slowdown, trade protectionism and new protein technologies.
Red meat is not necessarily bad – it’s globally perceived as badly grown and badly served.
New Zealand is uniquely placed to build on its grass-fed advantage to be nature-positive.
Disruption of the red meat sector with new and novel proteins may still be decades away but is a real threat as many companies globally are working on...
