Riches in Niches: How well is the New Zealand food sector innovating to meet global demand?
Where New Zealand used to have a few big companies exporting a handful of products, now thousands of entrepreneurs are exporting hundreds of brands, often with the help of contract packers and online channels
Is our food sector slow to adapt?
New Zealand companies still don’t
scale fast, and few are investing in
consumer research
Marketing is expensive and our
companies generally don’t have the
budgets to connect directly with the
end consumer in export markets. That makes our business-tobusiness
(B2B) relationships crucial
...